1. What we collect
We collect personal information that you choose to provide when you contact us, including:
- Your name, company, email address, and optional phone number.
- The information you include in the open-text inquiry field or later correspondence.
- Records of our communications with you.
Please do not submit sensitive personal information, confidential source files, or personal information about other people through the website form.
2. Website and technical information
Basic technical information may be processed when you visit the site, such as your IP address, browser and device type, requested pages, timestamps, referring page, and security or diagnostic logs. This information may be generated by the website, hosting infrastructure, or security providers needed to operate and protect the site.
3. How we use information
We use personal information for specific business purposes, including to:
- Respond to inquiries and arrange follow-up conversations.
- Assess whether Frictionite may be relevant to the problem you describe.
- Operate, secure, troubleshoot, and improve the website.
- Maintain appropriate business records and comply with legal obligations.
We do not use customer or prospect information submitted through frictionite.com to train AI models.
We will seek additional consent before using personal information for a materially different purpose unless the law permits or requires that use.
4. When information is shared
The website is hosted by Netlify, which also processes contact-form submissions. Google Workspace is used for email communications. We may provide information to these and other service providers that help us operate the website, communications, security, or business systems. Those providers may use the information only to perform services for us, subject to their agreements and applicable law.
We may also disclose information when required by law, to protect legal rights or security, in connection with a corporate transaction, or with your consent. We do not sell or rent personal information.
5. Processing outside your region
Some service providers may process or store information outside your province or country. When information is processed in another jurisdiction, it may be subject to the laws and lawful-access requirements of that jurisdiction. Frictionite remains responsible for personal information under its control and will use appropriate contractual or other measures with service providers.
6. Retention
We retain personal information only as long as reasonably necessary for the purposes described in this policy, including follow-up, recordkeeping, security, and legal requirements. When information is no longer required, we will delete, anonymize, or securely dispose of it using methods appropriate to its sensitivity.
7. Safeguards
We use administrative, technical, and organizational safeguards appropriate to the sensitivity and amount of information collected. No website or electronic transmission can be guaranteed completely secure, so please use the contact form only for an initial business inquiry.
8. Cookies and analytics
The site uses technologies needed for basic operation, security, form handling, and remembering your analytics choice. If you accept optional analytics, Google Tag Manager loads Google Analytics 4 to help us understand site usage, such as pages viewed, general device and browser information, approximate location, referral source, and interactions with the site. Google Analytics may set or access analytics cookies after consent is granted.
Analytics stays off unless you accept it. We do not use the analytics configuration for advertising or ad personalization. You can change or withdraw your choice at any time using “Privacy choices” in the website footer.
9. Your choices and rights
Subject to applicable law, you may ask to access or correct personal information we hold about you, withdraw consent where consent is the basis for processing, or raise a concern about our privacy practices. We may need to verify your identity before completing a request, and legal exceptions may apply.
10. Children
This website is intended for business users and is not directed to children. We do not knowingly collect personal information from children through the site.
11. Changes to this policy
We may update this policy as the website, our services, or legal requirements change. The “Last updated” date will identify the current version.
12. Contact
Questions, access or correction requests, and privacy complaints may be directed to the Privacy Lead at privacy@frictionite.com. You may also use the Talk to Us page and state that your inquiry concerns privacy.